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Platt Retail Institute

Recognized worldwide as a leading consumer behavior research and consulting firm focused on improving the customer experience

Platt Retail Institute (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience.

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PRI News

*NEW* Integrating Mobile Advertising with Mobile Payment to Increase Opt-in
New blog posting: How can retailers increase delivery of mobile message to consumers?

*NEW* Wearable Digital Signage Impacts Personal Service In-Store
New blog posting: Wearable DS complements sales associate activities.

PRI Welcomes Another New Member Firm.
Latest PRI member firm is Adaptive Video Walls and Displays.

PRI's Q1 2012 Journal is Now Available.
Read articles from digital signage industry leaders.

1st Quarter 2012 PRI-DSF North American DS Index Released
Index declines slightly, masking underlying momentum in DS industry.

PRI to Conduct Education Metrics Research
See the research outline describing PRI's project to quantify the returns generated from Digital Signage networks in university settings.

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